Adwords editor criterion type3/23/2023 How do you ensure the brand stories you create are true to the company’s mission and values while still being bold and impactful?Īs much as we’re a creative agency, we’re very analytical and data-driven. There has never been more competition for our attention, so standing out from the crowd and doing things differently is key. Sarah Fulford: The key is to always be authentic and stay true to a brand’s story and values and truly understand the target audience. Spotlight: Our Own Brand “specializes in creating bold brand identities.” What are the key elements that make a brand stand out in today’s landscape? In this interview, we talk to Sarah Fulford, co-founder of Our Own Brand, a London-based award-winning creative agency, about the key elements that help brands stand out and the effective ways businesses can communicate a bold brand story in today's digital world. ![]() In today’s competitive landscape where consumers have so many options to choose from, businesses that want to thrive need to invest in developing a strong brand. You may have a great product but that won’t ensure your business success. Starting a business is easy, but standing out in the crowd and breaking through the noise of tough competitors requires great effort and an effective branding strategy. She’s hugely passionate about sustainable and female-founded businesses, offering a discount on OOB’s services to better support brands in those spaces. She co-founded Our Own Brand in 2018 with Richard Williams out of a desire to do things differently. Her 16-year marketing career spans music, media and tech across in-house, startup and agency side roles. ![]() Sarah Fulford is the founder of Our Own Brand.
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